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A mascara box should be developed around the fully closed product rather than a generic cosmetic-carton size. Record the total tube height, widest diameter or width, cap and collar profile, filled weight, raised decoration and the clearance needed to insert and remove the product.
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| Specification | Mascara Packaging Requirements |
|---|---|
| Product type | Custom secondary packaging developed around the complete closed dimensions, cap and collar profile, filled weight, orientation, artwork variations and sales-channel requirements of a mascara product or set. |
| Suitable mascara formats | Standard plastic mascara tubes, tall slim tubes, wide-cap containers, square or irregular tubes, heavy glass or metal containers, dual-ended mascara-and-primer products, mini tubes, sample products and multipacks. |
| Required product measurements | Provide the complete closed height, maximum diameter or separate width and depth, cap dimensions, collar profile, decorative overhang, base footprint and filled product weight. |
| Measurement rule | Measure the completely assembled, filled, capped, labeled and decorated mascara product at its tallest, widest and deepest points. Do not calculate the carton only from the fill volume or tube-body dimensions. |
| Standard cylindrical tube | Record the complete closed height, maximum tube diameter, cap diameter, collar profile, base footprint, filled weight and preferred orientation. |
| Tall slim tube | Provide the complete height, maximum diameter, cap profile, base footprint, filled weight, top and bottom clearance and intended standing or horizontal orientation. |
| Wide-cap container | Measure the complete closed height, maximum cap diameter, tube-body diameter, collar or shoulder profile, decorative overhang and base footprint. |
| Square or rectangular container | Provide separate maximum width and depth measurements together with the complete closed height, corner profile, cap projection and base footprint. |
| Oval or irregular container | Record the maximum width, maximum depth, closed height and any raised logos, decorative sleeves, irregular shoulders or projecting components. |
| Heavy glass or metal tube | Provide the complete dimensions, container material, filled weight, cap weight, base footprint, center of gravity and preferred packing orientation. |
| Dual-ended mascara and primer | Measure the complete end-to-end length, maximum diameter at both ends, both cap profiles, central joining section, filled weight and preferred removal direction. |
| Mini or sample tube | Provide the actual complete closed dimensions, cap profile, filled weight, unit count and intended individual, set, subscription or display arrangement. |
| Filled product weight | Provide the completed product weight, including the formula, tube, cap, collar, wiper, internal wand, brush, label and attached decorative components. |
| Base footprint | Record the complete base diameter or base width and depth. Confirm whether the product can stand independently in the intended orientation. |
| Center of gravity | Confirm whether the completed product is balanced, cap-heavy, bottom-heavy or unevenly weighted due to a decorative closure or mixed-material construction. |
| Cap profile | Measure the cap at its widest point and include flared edges, decorative sleeves, raised logos, metallic bands, clips or projecting details. |
| Collar and shoulder profile | Record the maximum width or diameter of the collar, neck, shoulder and any decorative transition between the tube body and cap. |
| Decorated surfaces | Identify printed, metallic, coated, labeled or finish-sensitive surfaces where avoidable rubbing or concentrated insert contact should be limited. |
| Product orientation | Confirm whether the mascara should stand vertically, lie horizontally or sit inside a fitted rail, platform, base support or paired end stops. |
| Internal box dimensions | Internal dimensions are developed around the approved product measurements, material thickness, cap clearance, bottom construction, insert space, folds and removal method. |
| External box dimensions | External dimensions depend on the required internal fit, board thickness, folded structure, locking features, hang tab, window, sleeve and insert. |
| Product clearance | The carton should allow the mascara product to be inserted and removed without excessive force while avoiding unnecessary headspace, side space or pressure on the cap, collar or decorated surfaces. |
| Possible structures | Possible directions include straight-tuck cartons, reverse-tuck cartons, long slim folding cartons, five-panel boxes, sleeves, locking-bottom cartons, window boxes, hanger cartons, tray-and-sleeve structures and presentation sets. |
| Standard plastic-tube carton | A fitted straight-tuck, reverse-tuck or slim folding carton may be considered for a lightweight, regularly shaped mascara tube. |
| Tall-tube carton | A long slim folding carton, five-panel box, fitted sleeve or carton with an end stop may be considered according to the complete height, weight and panel-stiffness requirements. |
| Wide-cap carton | The internal width and depth should be developed around the widest cap, collar or decorative overhang rather than only the narrower tube body. |
| Heavy-tube carton | A locking-bottom, auto-lock bottom, reinforced folding carton, fitted paperboard support or tray-and-sleeve structure may be considered according to the completed weight and base footprint. |
| Dual-ended carton | A long fitted carton, sleeve with paired end stops, paperboard rail, window box or presentation carton may be considered according to the dimensions of both ends. |
| Multipack structure | Possible directions include divided folding cartons, multi-slot paperboard inserts, tray-and-sleeve boxes, drawer boxes, two-piece presentation boxes and corrugated PR kits. |
| Rigid packaging | A rigid box may be considered for selected gift, launch or presentation projects. It is not automatically required for heavy, glass or premium mascara containers. |
| Material direction | Paperboard, cardstock, kraft-style board, corrugated components and rigid greyboard structures may be considered according to the product dimensions, weight, structure, artwork, finishing and sales channel. |
| Board thickness | The final board thickness is confirmed according to the carton height, panel width, product weight, bottom construction, hang-tab requirement, insert and distribution route. |
| Bottom construction | A tuck bottom, snap-lock bottom, auto-lock bottom, reinforced base or tray base may be considered according to the completed product weight and structure. |
| Insert requirement | A separate insert may not be required for every lightweight and regularly shaped mascara tube. Internal support may be useful for heavy, irregular, dual-ended, windowed or multi-product packaging. |
| Insert options | Possible directions include folded paperboard end stops, retaining tabs, side rails, base platforms, die-cut inserts, dividers, corrugated stabilizers, molded pulp components and foam inserts for selected projects. |
| Insert contact areas | Internal supports should use approved contact areas around the tube body or base without placing unnecessary pressure on the cap, collar, raised decoration or finish-sensitive surfaces. |
| Standing stability | Review the base footprint, tube height, center of gravity, cap weight and carton orientation when the mascara is intended to stand vertically inside the package. |
| Window packaging | A window can reveal an approved section of the tube while retaining sufficient structural and printable panel space for branding, formula identification, barcode and product information. |
| Hang-tab packaging | A five-panel hanger or reinforced hang-tab carton may be considered after the packed weight, carton width, hanging direction, hole position and retailer requirements have been confirmed. |
| Formula and multipack sets | Measure every mascara, primer, mini tube and accessory separately. Confirm unit count, formula order, spacing, orientation, removal direction and total loaded weight. |
| Retail display coordination | Individual mascara cartons can be coordinated with a separate countertop, shelf or peg display. Display capacity, facings, tiers and replenishment should be planned separately. |
| Ecommerce packaging | The fitted mascara carton should be coordinated with a separate mailer or corrugated shipping carton. The retail carton and outer parcel package perform different functions. |
| Wholesale case packing | Confirm the number of retail cartons per master case, tube orientation, formula or shade arrangement, divider requirement, total case weight and master-carton dimensions. |
| Printing | CMYK, PMS or Pantone color directions and inside or outside printing may be considered where compatible with the selected material, artwork, quantity and production method. |
| Finishing options | Possible finishes include matte, gloss, soft-touch, foil stamping, Spot UV, embossing and debossing. Compatibility is confirmed according to the stock, structure, artwork and finish placement. |
| Formula identification | Formula names, shade names, numbers, symbols and identification areas can be coordinated across approved artwork files. Printed appearance should not be treated as an exact substitute for the physical formula or tube decoration. |
| Artwork and dieline | Artwork should follow the approved dieline and account for cut lines, folds, glue areas, bleed, safe zones, windows, hang tabs, inserts and finishing locations. |
| Formula and SKU variations | A shared dieline may support different formulas, shades, barcodes and artwork files when the physical products use the same approved dimensions, cap and collar profile, weight range, orientation and carton structure. |
| Different mascara formats | Standard tubes, wide-cap containers, irregular formats, mini tubes and dual-ended products with materially different physical specifications may require separate box dimensions or dielines. |
| Quantity breakdown | Provide the total quantity and quantity required for every mascara format, formula, shade, artwork version, language, market and SKU. |
| Product-information panels | Panel space may be planned for the product name, formula, shade, net contents, ingredients, directions, warnings, barcode, SKU, batch area, business information and other buyer-approved content. |
| Labeling responsibility | BoxBaba can plan printable panel space around approved artwork. The buyer remains responsible for final legal, regulatory, cosmetic-claim, ingredient, warning, formula, shade and labeling review before printing. |
| Minimum order quantity | The verified minimum order quantity for custom cosmetic boxes is 100 boxes. Provide the total quantity and quantity required for each mascara format, formula, shade, artwork version or SKU. |
| Proofing and samples | Available proofing or sample routes are confirmed during quotation and may include an artwork proof, digital mockup, blank structural sample or printed physical sample depending on the project. |
| Production schedule | Production timing is confirmed after the dimensions, structure, material, insert, artwork, quantities, finishes and proofing requirements have been approved. |
| Shipping | Shipping methods, charges and estimated transit times are confirmed according to the completed order, packing format, delivery destination and selected service. |
| Supply format | Folding mascara cartons may be supplied flat-packed. Tray-and-sleeve, two-piece, insert-supported, rigid or multi-part structures may require partial or complete assembly. |
We use cardboard material with the least environmental impact and minimizes waste generation.
Kraft paper is a strong, durable and reliable material that is widely used across many different industries.
Rigid is highly protective, affordable and recyclable material. These boxes provide maximum protection.
Corrugated material is easy to customize, cost effective and sustainable. It is also great for branding purposes.
Enhance your packaging with premium foil stamping for a bold and luxurious appearance.
Our Spot UV coating adds a sleek shine and highlights key design elements beautifully.
Give your packaging a polished, glossy finish that enhances color and visual appeal.
Create eye-catching packaging with holographic foil effects that shimmer from every angle.
Add raised textures and elegant detailing to make your packaging stand out.
Create a refined pressed-in effect that adds depth and sophistication to your packaging.
Achieve a smooth matte finish that minimizes fingerprints and delivers a modern look.
Protect your packaging with a silky-soft laminated finish for a premium feel.
| Mascara format | Measurements to confirm | Possible packaging direction |
|---|---|---|
| Standard plastic tube | Closed height, tube diameter, cap diameter, collar, base footprint and filled weight | Straight-tuck carton, reverse-tuck carton, slim folding carton or fitted sleeve |
| Tall slim tube | Complete height, maximum diameter, cap profile, base footprint, weight and standing stability | Long slim carton, five-panel carton, fitted sleeve or carton with an end stop |
| Wide-cap container | Closed height, maximum cap diameter, tube-body diameter, collar, overhang and base footprint | Fitted tuck carton, five-panel carton, window box or locking-bottom carton |
| Square or irregular tube | Closed height, maximum width, maximum depth, corners, cap projection and base footprint | Fitted folding carton, reinforced tuck carton or insert-supported structure |
| Heavy glass or metal tube | Complete dimensions, filled weight, cap weight, base footprint, center of gravity and orientation | Locking-bottom carton, reinforced folding carton, paperboard support or tray-and-sleeve structure |
| Dual-ended mascara and primer | Complete length, both end diameters, both cap profiles, central section, weight and removal direction | Long fitted carton, sleeve with paired end stops, paperboard rail or presentation carton |
| Mini or sample set | Actual dimensions and weight of every tube, unit count, arrangement and removal direction | Short tuck carton, multi-slot insert, display-ready carton or subscription-kit structure |
| Mascara multipack | Dimensions of every unit, formula order, spacing, orientation and total loaded weight | Divider, multi-slot insert, tray-and-sleeve box, drawer box or presentation set |
| Sales channel | Packaging priorities | Details to confirm |
|---|---|---|
| Retail shelf | Tube fit, formula identification, barcode placement, presentation and standing stability | Facing direction, shelf dimensions, product orientation and retailer requirements |
| Peg display | Hang-tab structure, hanging balance, formula visibility and product removal | Hole position, packed weight, carton width and retailer specifications |
| Ecommerce | Fitted retail carton coordinated with a separate mailer or corrugated shipping carton | Packed weight, internal movement, outer void space and parcel conditions |
| Private-label range | Repeatable structure, formula differentiation and quantity by artwork | SKU schedule, tube formats, cap profiles, barcodes and reorder quantities |
| Wholesale distribution | Organized retail cartons and controlled master-case packing | Units per case, formula order, dividers, case weight and master-carton dimensions |
| PR or influencer set | Multi-formula presentation, product arrangement and removal sequence | Tube count, insert layout, accessories, total loaded weight and shipping package |
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